Whether you're fly fishing in North Georgia to catch native 'Bows or Brookies, or navigating the unknowns of a new year, being prepared is often the difference between success and failure.
Analysts from myriad industries seem to agree that 2019 will usher in a high degree of tumult from global economics to workplace issues and shifts in the labor market. My best advice to weather the brewing storms? Be prepared.
Being prepared is the difference between earning trust or hurting your reputation and brand. These are some of my top insights for strategic communication considerations heading into 2019:
1. Knowledge transfer. Double-down on inter-generational knowledge transfer. In 2019 there will be 5 generations in the workforce. This is the year to ensure up-and- comers have the necessary skills and knowledge to continue realizing your strategic vision.
2. Invest in D&I, CSR and ethics. These are more than content buzz words or corporate acronyms -- they are new expectations for corporate behavior and their importance is underscored by younger generations entering the workforce.
3. Think about AI broadly. It may mean greater efficiency and a stronger bottom line, but what does it mean to your workforce? Plan for how you will communicate labor shifts as you manage through the change, and consider how a looming economic downturn could impact the integration of your AI and workforce management strategy.
4. Make bold choices for your brand. There is no such thing as neutrality in the era of polarizing politics and grassroots movements. Know the issues that matter and be prepared to respond.
Mindful preparedness can ensure you have the right fly if you want to land that trophy trout (like I did in this photo). It is also a powerful tool to offset eroding engagement among employees, customers, shareholders and communities.
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